Using Drops Soon to Drive Demand
Drops Soon is a feature that allows sellers to create excitement for a new listing before it becomes available to purchase. Benefits of Drops Soon include:
- Promote new arrivals
- Forecast potential demand
- Attract loyal customers
- Make sales
To create a Drops Soon listing
In the web/app
- Tap Sell
- Select Availability
- Select Drops
- Choose a time
- Select Apply
- Fill in the rest of the information required to publish your listing
Note that although the Drop Time must be within 7 days from the date you create the listing, you can always push the Drop Time to a later date by editing the listing if you haven’t accumulated many likers on the listing. Each time you edit the listing, you can push the Drop Time by another 7 days, and you can always mark the listing as available when the listing has enough likers.
However, for a listing that has already been available, you can’t change it back to Drops Soon state, but you can Copy Listing by choosing ‘Copy Listing’ on the listing edit page. Once a copied listing has been created, you can update the Availability to Drops Soon again.
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